Ideator, writer, creative director, speaker, astrophotographer, amateur astronomer, science communicator, designer, painter, biker, home chef, planet lover, dreamer.
I believe simple ideas that excite us can be further elevated with sharp craft. Be it leveraging the reach of social or building content-focussed digital assets, strong ideas based on human insights and honest writing will always connect with people.
I love to work with brands and people who have social, ecological, and ethical responsibilities as top priorities. At a time when the world is experiencing, in no small scale, the effects of climate change, and with people around the world (slowly) waking up to conscious consumption, and to the fact that the future of the planet hinges on what we do now, communication plays a key role in creating positive and fruitful change.
When I’m not trying to get people to fall in love with brands, or saving the world, I’m probably looking up at the night sky stargazing, or photographing it. An avid, self-taught Astrophotographer, I’m passionate about Astronomy and have been featured by the European Space Agency, BBC, Space.com, EarthSky.org, The Straits Times, CNA, etc.